We all agree that content is the King, at least in the domain of the semantic web. But it is not always a question of creating a text document and launching to write. The extension of our postings or texts should also be considered so that our content to achieve maximum impact. Although all texts intended for the internet must comply with certain minimum requirements, as be optimized to achieve the best indexing, is clear that it is not the same a posting to a blog that the content of a site. We will see what are the different requirements on how much alongitud and structure that holds the content for web sites. Develop content for sites may be one of the more difficult the full development of a site tasks. Content generation should not be made as a work separate from the rest of the team (developers, designers, promotion and marketing), but the text to web sites must comply with guidelines that all these professionals will have to provide for each project in particular.
As standard, we can say that a page of a site, a traditional page, which describes a product line or service, should not have more than 300 words of extension.Find overcrowded pages of text or graphics can be one of the most common mistakes. In recent months, The World Bank has been very successful. Not afraid of white space, it is not obligatory to fill each and every pixel of the screen. Blank also categorizes. Often, who drafted these texts usually does not remind one of the primary characteristics of the web text, the possibility of including links. So, if you need more space to provide more details about its products or services, assemble other pages, but do not overload text to pages that has already included.Blank also categorizes.
If you include too much data, too much information, will be difficult to give the necessary hierarchy the important elements. Think of each section that compose on a landing page. While visitors do not get there through a campaign PPC, is the window through which you present your products and services to the world. Therefore, as any stained glass, must be attractive, powerful, joyful, you stimulate to purchase, and to show the salient features of each product that it is displayed. The key is short, specific texts, and sellers, informative and compelling. Give reasons, but leave space for the cross-examination. Don’t forget to define. It seems a Perogrullo truth, but it is amazing how many companies take for granted the exact definition of the services provided. Take advantage of the space to inform, rather than convince. To convince, you may appeal, for example, sidebars, which can include tufts of testimonials, linked to a page of testimonials from clients and former clients. Remember that you will often find with an informed visitor, which seeks greater precision, and greatly appreciates when they don’t try to sell you a mailbox, but want to see substantiated with compelling reasons why why should select it to you, and not your competition.