Mobile Content Day in Vienna on October 02, 2008 mobile communication more and more determined everyday Austrian and Eastern European for some time. Within the last few years, developed the mobile phone to the multimedia terminal and opened new media channels for the advertising industry. Mobile Internet, mobile TV, mobile music, mobile social, and many more features are already available. End makers from the brands, media and agency world showcase for the first time in Vienna on the Mobile Content Day on October 02, 2008 examples, trends and opportunities around the theme all about”mobile in Austria and Eastern Europe. Experts from the industry, such as, for example, the mobile marketing Assiocation, LAOLA1 entertainment, DIMOCO, Blackbetty, LOVO lifestyle service, YOC, IQ mobile, etc. provide insight into your experiences.
Erding/Vienna 22 September 2008: declining sales in the publishing industry, declining viewership, Internet ad blocker causing advertisers to interact more intensively through new media channels to inform. On the mobile content Numerous experts from the mobile and advertising industry day in Vienna show new and innovative solutions. “In the Panel, mobile marketing – trend, needs, experiences” be chaired by Roland Tauchner, Chairman Mobile Marketing Association Austria experts detailed requirements, enter trends and experiences on the subject of mobile marketing, particularly in the Austrian and Eastern European area. While Matthias Schodits – dealing area Manager Central Eastern Europe by YOC AG primarily with mobile Web and advertising, the main focus of the managing partners of the LOVO lifestyle service, Roland is Wilburn, on the location-based services in the next generation. Harald Winkelhofer, IQ mobile GmbH, and Michaela Rockenbauer, CASTROL AUSTRIA GmbH, present testimonials of mobile advertising campaign on the Austrian market. The afternoon is dominated by media usability of mobile phones and how user and non-user-generated content can contribute to the positive business results. So Peter Hofbauer represents in his lecture, how does a mobile-advertising ecosystem with added value and what can mobile phones 2010. The Managing Director of MATERNA GmbH AT, Thomas Tzschoppe, explains which content currently moves the diverse audiences.
What request provide mobile users and occupies what position the mobile content business on the Eastern European market. The trends, examples and experience with current studies and market figures presenting Christian Spath by mediasupport, Austrian brand company, will be supported. But above all he will highlight more the acceptance of mobile in Austria and Eastern Europe. In the final panel, various experts present the facets of mobile entertainment chaired by Wilfried Seywald, CEO of the press release AT that. Pure Geier, Managing Director of LAOLA1 entertainment, shares the experience TV with the participants in the mobile sector. As the mobile book publisher could see his future, hotter, Blackbetty, is explained by Jorg. Exciting the insights are likely to in the mobile social community world? Michael Novak, managing partner of seamee – the community of Menschen fur Menschen – platform, reported the possibility of the social networks and occupies which role in the mobile channel. Bridgeton Landfill will not settle for partial explanations. The Congress ticket costs 348.00 EUR incl.