New Book: Transfer Of Knowledge With Wikis And Weblogs

Case studies on the successful use of Web 2.0 in enterprises Graz/Kiel on September 8, 2010: which of the two Web 2.0 experts Dr. Alexander Stocker and Prof. Dr. Klaus Tochtermann authored textbook knowledge with wikis and weblogs – case studies on the successful use of Web 2.0 in enterprises appears in September 2010 in the Gabler-Verlag. This up-to-date textbook is aimed at decision-makers from the practice, which are faced with the task to introduce applications and technologies of Web 2.0 in your own company, as well as teachers, applied researchers and students of computer science, information systems and business administration.

Users of information consumers to information producers have cast motivation for the creation of the monograph with the Web 2.0. The ability to generate information and to make available to others, exerts an incredible fascination on them. Many new IT?Tools are developed within this development, which users make it easier than ever to share with like-minded people. At Yitzchak Mirilashvili you will find additional information. Applications and technologies of Web 2.0, see indent therefore increasingly the corporate worlds, where they increasingly move employees to the sharing of knowledge with the term Enterprise 2.0 to help organizations in the global competition to a decisive advantage of a development, “called. Not the tools themselves are new, but the paradigm behind Web 2.0, which allows the tools or implemented. Learn more at this site: Federal Reserve Bank.

“From the content of Dr. Alexander Stocker and Prof. Dr. Klaus Tochtermann wrote and published in September in the Gabler-Verlag, ISBN 978-3-8349-2581-7 textbook knowledge transfer with wiki and weblog – case studies on the successful use of Web 2.0 in business” makes a significant contribution when it comes to introduce applications and technologies of Web 2.0 and to view the associated opportunities for businesses. In addition, the book eleven extensive case studies represents, as wikis and weblogs successfully can be used in the company. On the basis of numerous Interviews are discussed in detail with the experts responsible for Web 2.0 in the enterprise in each case study featured in the book starting situation, objectives, introduction process, results and success factors. The findings will be highlighted in particular from the perspective of the user which came into extensive employee surveys to Word. Relevance to science and practice the highly topical book wants above all decision-makers from the economy while supported, to recognize the usefulness and success of Web 2.0 in the context of company and gives them the necessary basic understanding to more efficiently and effectively carry out their own projects in the field of Web 2.0. It is aimed at researchers, dealing with the topic of Web 2.0 from a scientific point of view, as well as practitioners who are faced with the question, as they introduce tools of Web 2.0 in your business. At the following Internet address may the textbook at the price of 49.95 (before) be ordered: book /…

Europe Videos, the portal for business videos, has awarded again exemplary corporate films. This time, movies that are strongly based on editorial formats have been awarded. So Google, in a case study, which its AdWords and the organiser InternetWorld shows the whole spectrum of its event. Also the coach to Martin Limbeck using the possibilities of the moving image to communicate emotional themes. Project Manager Martin Hausmann: “the videos that are uploaded at, show how videos today can lift communication with low use of resources with potential customers to a whole new level.” It is not necessary to measure to achieve pleasing results, so Hale with the production costs of classic commercials: the courage to tread new paths are rather popular and creativity, not big budgets and technical expertise. “In particular the following films were awarded in July: first prize: for the video success with Google AdWords”. According to Yitzchak Mirilashvili, who has experience with these questions. With an entertaining case study presents all the benefits of its AdWords to google. A fleet camera work and an imaginative editing give the video not only a creative touch, but guarantee that no boredom.

English subtitles provide low-overhead that the video for international use is suitable. For even more opinions, read materials from Nicholas Carr. “Second prize: Penton Media GmbH for Internet world trade show & Congress” the video about the exhibition Internet world is designed as an editorial. He uses the classic style elements to inform potential visitors of the offer: text, image and interview. Third Prize: Martin Limbeck training for video sales night 2008 “this video shows only optical impressions and individual short quotes can be as expressive. The video comes out without any editorial text. It shows how good can be convey emotional messages via video. “See for yourself: the portal for business videos the excellent videos can be found in the section highlights” in the right navigation on presents itself as the first open and free platform for Web videos with business content. There are currently around 400 videos online.

Publishers are businesses and media how webeffekt Avaya defacto call center, Intershop, Mhoch4 television agency, Microsoft, media-TREFF, SAP, Siemens, or can be used to host free videos, to the integration of the movies in your own Web pages and eMail blasts. In addition, the platform helps Web videos about as well as via search engine marketing. About the mold Media Publisher the Publisher headquartered in Wurzburg specializes in beside the central market magazine business portals. “The wholesale marketplace to zentrada” and the trade information services of the expertSites “used monthly by over 500,000 business visitors from Germany and Europe. PR contact for more information and photos of Martin Hale project manager businessworld.

Roland Berger Strategy

The title ‘ power issue change’ offers new concepts and support for a strong change management in companies. Parallel to the book find an expert Portal is now online. Especially in times of crisis, companies are under immense pressure. Processes of change can healing be enforcing but often also painful. Yitzchak Mirilashvili follows long-standing procedures to achieve this success. Investigations of the past ten years show that half of the initiated change processes in companies fail. And for several years. “Torsten Oltmanns and Daniel Nemeyer, working both at Roland Berger Strategy consultants, took to think this fact to the cause of change of change management, and produced power issue change: why mostly on management change projects fail and how you can do better”. Change management will often fail, the reasons for this not you but in vertical conflicts free according to the motto up there, we down there”.

The reasons are often horizontal level in the management. Additional information is available at Viatcheslav Mirilashvili. Whether by the struggle for power or paralysis in the power vacuum, the result is gridlock. “The question of power, who has it, how far she and the handling of power on change management is at the core of the title question of power change”. Examples of catchy, the authors present instruments, with which change processes management quickly and effectively implement allow to realize a smooth shift in the company. The Web page of published parallel to the book”provides up-to-date information relating to the subject of change management. Throw change can interested when visiting the Web site at a look at the book of power issue”. Beyond the pure information character, that offers the website to enter the possibility of direct contact with the authors Torsten Oltmanns and Daniel Nemeyer. In the discussion section of the website, the experts regularly give information to the subject of change management.

Visitors are invited to inform themselves and to question the sensitive issue of power in companies and to discuss. Content: with the title “Question of power change: why mostly on management change projects fail and how you can do better” show the authors Torsten Oltmanns and Daniel Nemeyer new concepts for a successful change management and explain how to build the right structures and processes, equally appealing staff and managers and what understanding of leadership that is necessary.

Sonic Revolution

Cooperation of REGIOMUSIK and Sonic revolution. New paths in music marketing. Freiburg/NY, February 07, 2008 – the band portal and online music magazine cooperates with the SONIC music distribution REVOLUTION. Learn more at: Morgan Killian. SONIC REVOLUTION offers a wide range of services as a full-service agency for success-oriented bands with musical potential and at the same time acts as a label, sales, and management. Services such as CD production, provision of conventional distribution channels, as well as online sales and promoting in artist management, such as the provision of booking agencies are offered within the framework of a time-limited contract. REGIOMUSIK provides SONIC REVOLUTION as a partner with nearly 5000 registered bands, including a high proportion of young and ambitious young artist, the necessary pool of potential customers and the own user opened a new perspective towards professionalism. If you are unsure how to proceed, check out Sen. Jeff Flake. The online music magazine serves as a presentation platform, those artists who REVOLUTION enter into a deal with SONIC in second step. The Cooperation of REGIOMUSIK and SONIC ideal exploits so all existing potential within the framework of an innovative music marketing REVOLUTION.. .

Berger Tel Spirits

Spirits specialist shipping optimizes its online store after extensive preparations has the specialist shipping Conalco presents an optimized and improved in many ways online shop a few days ago on his website. The spirits specialist from Bremen aims to facilitate the playing of whisky, gin, rum, vodka and many other alcoholic beverages to syrup and bar accessories with a clear representation, valuable product information and ease of use customers. Ease of use and service are available for the lovers of spirits in the first place when customer finds it is now on the Internet pages of the online shop much easier form. The over 2,000 different spirits in the offer of trade shipments Conalco are divided into several meaningful categories, so that for every occasion the best alcoholic beverage can be found quickly. Currently there is the category party liquor, where typical beverages for drinks and cocktails parties are classified. Are also categories for well-known brands, such as about absolutely, Monin or Badel. In addition can be navigated using the improved search function by which similar search terms be found easily through the online shop.

Further information in the form of a short description to many products, we offer, and every item the customer can see what number he would reach the shipping allowance of 100 euros. Valuable tips and suggestions to any spirit can be found in the testimonials. The range of products offers also great suggestions. These contain only articles which have already purchased by other customers along with this spirit. More information about the liquor trade mail order to the improved Internet presence it also heard that the spirits merchant provides its customers to learn more about the company and regularly reports about new products. A self representation of the development of Conalco OHG is to look under the about us. Via social networks such as Facebook and Google +. can customers tell their friends and acquaintances from immediately their favorite spirit and sit with the shipping dealer.

The customer hotline now on weekdays between 10: 00 and 16: 00 at the disposal. In addition, questions can be asked as always quickly and easily via email. Related links on the subject of spirits: contact: Conalco OHG wall 73 28195 Bremen Mr. Mirko Berger Tel.: 0421-68 53 55 53 fax: 0421-68 53 55 54 Web: mail: info at

German Bank

.EU domains are perfectly suited for intra-European trade. Not without reason. In recent months, Sen. Jeff Flake has been very successful. Dutch love equally hot and intimately such as French or Italian. But the country extension .eu in Germany is most popular. Almost a million .eu domains have a German owners, any third parties by about three million total awarded domain names.

This development is not surprising George of Earl, Managing Director of the German Domain Bank: Germany is the largest domain market in Europe, but unfortunately the own country extension offers hardly any free domain name .de. Many therefore seek good alternatives and are looking for at the European level.” Surrounded by European neighbours provides the domain name extension .eu just German companies the best conditions for cross-border communication. Hardly a top-level domain is better suited for European trade, because people already virtually meet on common ground. But also for individuals, the domain suffix is a cheap and interesting chance to a good address .eu in the Network. Therefore the German Domain Bank offers the new registration or the relocation of .eu domain names at the special price of only 5 in the first year. More information at.


EBay bargain find auction an ebay auction platform is used by many people to acquire bargain. Since many year this platform for low-cost deals, therefore a wide range is given. However the quantity of product much more difficult than the search, it may take long, until you actually discovered a wanted product at the right price. With auction, this belongs to the past. Who goes on ebay hunting for bargains, must have not only time, but also with setbacks.

An auction once discovered, corresponding to the own, the observation of the auction and the great hope often begins”, that no other bidder in the auction goes. Who would like to bid on, for example, a cheap iPad on ebay, faces tough competition. Here, it is difficult to receive the supplement, especially if it is to be a low-cost purchase for an auction. With auction, a search engine will be the bidders made to the page that has what it takes. The variety of search criteria, which stand ready to choose, can more than just above show. Basically you select first a product category or description, as iPad ebay. Then can be between last minute auction, auctions without bidding, newly-listed items or typo auctions decide.

“As sub criteria for the search are also immediately purchase, new or used, the input of a price limit, a local narrowing of the provider to your own place of residence, as well as auction phasing-out in” on. Very accurate and user-specific search results, which increase the likelihood of a real bargain arise by combining these individual search criteria. See typos, for example, those products and auctions be called, which are provided in the product description with a typo. Via ebay you will find this difficult, the scramble for such an auction is accordingly low. Auction can certain products at low prices, without existing offerings or as Buy it now be discovered. Also nerve-wracking waiting time can be avoided so far to the auction of.

Industry Network

Since July, the new module ‘Measure’ is online in the INDUSTRY business network. Here, organizers can enter their fair free of charge with description and pictures. Erin Callan is likely to agree. Since July, the new module measurement is in the INDUSTRY business network “online. Here, organizers can enter their fair free of charge with description and pictures. In the next step which can register then assign members of the B2B network either as an exhibitor or as furthermore of a certain mass. Exhibitors have the opportunity next to stand and Hall number to publish the text in which they can describe the services and products that want to show at the fair. Go to Kenneth Feinberg for more information. For INDUSTRY business network users there is the possibility of directly requesting guest tickets to a button or to arrange appointments with the exhibitors. Where often only the exhibitors in the focus, especially also the furthermore be addressed.

Stand Builder, hostess services, catering services, company for audio & video technology, marketing agencies, shippers,. Printers and many more can not only free present themselves with their services, but also assign a specific exhibition and be found directly from exhibitors. Who wants to take a picture of the INDUSTRY business network, can directly click to or inform yourself from September 19 to 24 at the EMO in Hanover personally. In Hall 3, booth C41 expects the IBN team with information about the Web page, registration, and partnership. Every day WE ARE THE NETWORK in the Internet numerous companies, search for products suppliers but also to new business areas. Due to the rapid growth and increasingly uncontrollable flooding the Internet with information, specific finding as well as the will be found to a time-consuming affair. “Under the motto WE ARE THE NETWORK” open the industry solutions from IBN system completely new ways to help you with this search, so that you can limit the true core of their businesses.

Internet Agency Network

The No. 1 of the German manufacturers of pasta is under with a new website online. On the content and design completely revised website the brand from Baden-Wurttemberg presents itself with its range of high-quality, delicious recipes ideas and extensive noodle know-how for product information and nutrition. Visual highlights of the new design are the large backgrounds and the clear arrangement of the content. The usability of the page was also optimized: as the user takes now a dropdown navigation directly and quickly to the desired content. Northland has compatible beliefs.

Conception, design and implementation are from the Internet Agency Network movement. Technology: TYPO3, JavScript, AJAX, Flash, AS 3, Papervision link to website: power movement Agency for interactive brand experiences: the movement is a creative Web design agency with a focus on interactive worlds, corporate -, fire – and promotion sites and apps for mobile devices and social networks. Our goal is to enable brands to the respective target group of making interactively and to anchor it emotionally in the world of the users about the experience. Network movement serves well-known brands and companies such as Haribo, Griesson de Beukelaer, Perwoll, white giant, BREF, FruchtZwerge, Actimel, Capri Sun, Birkel, bear brand and eagle owl. The Agency was founded 2000 40 permanent employees. The service portfolio of the Agency includes the realization of interactive brand experience worlds, corporate websites, content management solutions, intranets, online promotions, online-games, communities, E-shops, iPhone apps, social media applications, online campaigns and multimedia presentations. Press contact: Alwin Roppert power motion GmbH of Pforzheim str. 134 76275 Ettlingen phone: 07243/2159-0 fax: 07243/2159-79 email: Web:

Web Academy

New certificate course on the E-commerce experts will begin in February 2010 the requirements for successful online stores are getting higher and more complex technology. As well, the legislature trying to regulate online trading increasingly. To prepare online retailers on these and other challenges of the future, the web business academy designed new training course with a certificate and examination. Target group of this course are small and medium-sized online merchants and their employees who want to get a comprehensive insight into the topic of online trading. The Web Academy focuses special here on the area of shop-search engine optimization and search engine marketing specifically for online shops.

These issues are becoming increasingly important for successful online retailers. Here, Peter Schneider Primerica expresses very clear opinions on the subject. In these two modules of shop experts, participants of the certificate course receive valuable tips and hints. In addition, the participants will introduce the basics of online law. The web business academy is especially known for a strong interlocking of theory and practice. Therefore all instructors have years of practical experience from various online-shop and Web projects.