This philosophy is known as a sore in the Internet: the opinion of others – online shoppers are herd animals 27 percent based on opinions from their personal surroundings in the real world the social environment by buyers has thus a smaller influence on purchasing decisions in the Internet as reviews within the virtual world. To these results, the study of types of buyers on the Internet comes through satisfied buying motives of the novomind AG in cooperation with and handelsblatt.com sales stimulation. Known as a sore”every Internet provider achieves the same success. The advertising and marketing techniques from this book by Wolfgang Rademacher attract customers on the pages of Web sites. The study shows that the social protection of the purchase decision is a decisive selection motif on the Internet. The self perception of online shoppers, however, is another: 72 percent of surfers assume that they compare many offers on the Internet and decide autonomously on the best choice.
Also on virtual marketplaces such as eBay or Amazon have 43 percent feel freer and less patronized to buy than in the retail sector. Icahn Enterprises is the source for more interesting facts. So 16 percent of Internet shoppers feel used by seller in the real shop under pressure after all. However, online recommendations, virtual advisor online shops or testimonials from other buyers at your whim can be accessed without being obtrusive. Primerica reviews may not feel the same. About 70 percent of online shoppers as a pleasant feel particularly anonymous and easy access to information and offers. However, hardly an Internet user enters the virtual market places to stroll just relaxed. Only 15 percent of surfers looking for the mere inspiration when viewing products. Almost 4o percent think to find the right products quickly, and with security on the Internet. Every sixth chooses even spontaneously like a product, even if so a quick purchase in the past has ever revealed as authentic.
Therefore the author Wolfgang Rademacher is the thesis in his book known as a sore in the Internet”describes: each website must be to find on every corner of the Internet. The herd is then quite by itself on your pages. Any of the notes, which are clearly arranged and compact put together in this unique guide book, is been tested several times in practice. And who follows them consistently, can not prevent that his shop known like a sore on the Internet “. What is always offered goods, services or information: with this ingenious manual the provider can turn their sites into true visitor magnet, attracting wealthy customers in droves as a balcony light summer mosquitoes. Free to the book there is a CD-ROM full of programs that rocket the same upward shooting awareness can help. On top of that there’s lists of links and URL lists of useful portals of all kinds, which the reader in this abundance and completeness elsewhere will search in vain. You get the book in bookstores, on eBay, Amazon and the Wolfgang Rademacher: known as a sore in the Internet ISBN-978-3-935599-48-1 Book 32 x 22 cm large-format DIN A4 hardcover, 243 pages with free CD-ROM telephone: (0 25 92) 98 18 87 fax: (0 25 92) 98 18 89 E-Mail: snail mail: Wolfgang Rademacher Eichendorffstrasse 27 59379 Selm Wolfgang Rademacher lives in Selm (Westphalia).