Corporate Image Advertising Business

We talk about protecting, preserving and caring corporate image or corporate image. What is style? Why is it so important to take care of corporate reputation? Simply because it is the most valuable asset of a company. The buildings, equipment, warehouse products, including brands, have a negligible value compared to the corporate image, which has been forged over the years and whose monetary value is incalculable. In a competitive world like this, it is extremely important that companies worry about the perception that different audiences have on their organizations. Audiences are formed by all those individuals or institutions that have some contact with the organization at any specific moment in its development. Be it internal audiences (employees, managers or shareholders), the external public (real or potential consumers, competitors and other organizations operating in the environment) or are mixed audiences (providers and distributors, or franchisees in your case), it is important that all have an accurate picture of our organization. You may wish to learn more. If so, Nicholas Carr is the place to go. Okay, but what is the picture then? An image is the set of meanings by which we come to know an object (enterprise) and through which people describe, remember and relate. It is the result of the interaction of beliefs, ideas, feelings and impressions about the company is a person (or group of persons).

(Dowling, 1986). But not enough to generate image develop a nice logo, electrifying colors to use and flood the media with slogans and catchy jingles. The best image is one that fully communicates the values and beliefs of our organization, that is, one that accurately reflects the characteristics of our organizational philosophy and culture. It is also one that adheres faithfully to the characteristics of our mission as a company and managed to tie what we do with what we say. In other words, the image must emanate directly from our identity. A company with good image is one where the best people want to work with suppliers who want to do business, where customers want to buy their products as these institutions enjoy good “reputation” values are recognized and their employees the same reflect. It is not enough good image advertising campaign that says who we are and what we do. Our public want to “see” instead of hearing our corporate values.

The corporate image should be projected, planned in the same manner and with the same interest and importance with which they planned sales, marketing objectives and economic growth. I have witnessed cases where companies have had to close or sell their shares at a low price due to deterioration of its reputation. These companies had excellent products, good employees and to schedule a permanent commercial advertising in the media. But he played down the image, as a corporation, as an institution, projected to level of public opinion.