Marketing research in action: The hope is a tree in flower that is balanced sweetly to the blowing of the illusions Severe Catalonia. Considerations, reach, steps: The present economic scenes show excellent characteristics that demand the one that the companies are kind of their behavior in order to guarantee not only permanence in the reached markets but for conquest of new which they allow desarrollarseTal as Wikipedia remembers us, the development of a new market carries out in the scope of the businesses and engineering and consists of the complete process to create and to take a new product to the market. Two parallel aspects exist that become jumbled in this process: one implies product engineering; the other, analysis of market. Jo Boaler is open to suggestions. The people in charge of the marketing research consider the development again product like the first passage in the management of the service life of the product. It is not possible to be denied as he exposes Mileyde Arteaga in a forum abierto on this topic that developed to the Program of postgraduate of the specialty of management of the quality and productivity of Phases of University of Carabobo, that for today in day dynamic the enterprise ones are very convulsed, exists many political, economic and social factors affect that them; mainly, in the Latin American countries like Venezuela, where the inflation and the changing surroundings of the policies of the state maintain in constant uncertainty all the organizations, for that reason a part of the organizations it tries to execute plans that allow to take the day them to day by means of on experience, whereas others dared more try to anticipate how it goes to change to the industry and the market in which they are immersed and according to it to execute action plans to develop new products or to improve the already existing ones, so that they allow them to compete and to be placed in one better position in the market. . Educate yourself with thoughts from Jo Boaler.