Corporate Communications

Walter Visual PR Expands service portfolio to moving images for the press work of Wiesbaden, September 16, 2010. The Wiesbadener PR-Agentur Walter Visual PR GmbH has expanded its service portfolio now video statements. Thus, the PR specialists now offer the opportunity to incorporate moving images in their communication mix company. The videos especially for the press work prepared editorially, are suitable, for example, to give tips to identify current trends or to comment on market developments. So the clips help, opinion leadership and expert status of a company about specific topics and to expand. Over half of Internet users and look at moving images and journalists use video portals such as YouTube already to a large extent for their research,”says Markus Walter, Managing Director of Walter Visual PR. Offers for companies.

an enormous potential to position itself also through videos and to reach the target group” The video statements suitable editors for which they Online coverage to offer. As well they may be on the company website, blog and video portals. Via social media channels such as Facebook or Twitter, the videos can be disseminated and reach even more attention. The company has a social media newsroom, the videos with a link to his YouTube channel, for example, should be included also. Also a press kit can be usefully complement through the editorial designed videos.

The texts for the video statements prepared by the PR agency after a briefing by the customer. Spot the camera team for each video takes sufficient time, so that the statement will convincingly and competently can speak his text into the camera. In addition captured images from the company. These will be integrated later in the video. Will be addressed, for example, a software solution in the video, short application sequences can be filmed. Scenes from day-to-day business or training situations are also possible depending on the theme of the videos. Always is the press work in focus, that is, the video should carry no pure advertising. According to our experience can a video statement be maximum for three minutes and install only a theme short and crisp to the point”, Markus Walter recommends. The clip is too long and is spoken around the Bush, it is looking almost until the end.” The format also plays an important role. Walter Visual PR provides the videos in HD standard format the company 16:9 for the Flash Player. If required, but also other formats or playing out on DVD are possible. On request, PR Agency also acquires the release to editors and evaluates the publications. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR agency providing PR services and social media advice for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations in the areas of ECM/DMS, output management, Storage, security, E-business, Internet, ERP and standard software. PR agency opts for PR images such as graphics, collages and photos complement the press releases including the visualization of PR messages with the help of meaningful. The references of the PR agency include companies such as CAS, COPARGO, CSP, entitec, intarsys, iTernity, JVC, Prism Informatics and ReadSoft.