The causes of our differences are very diverse. However there are at least three internal environmental conditions that marked differences in the corporate arena: the structure, culture, and the shareholders. The aim of this article is to demonstrate how corporate culture can diametrically change the perception of two companies under the assumption of equality and to equal a common to both variable modification. It could be defined as a culture the set of all forms, models or patterns, explicit or implicit, through which a society regulates the behavior of the people who comprise it. UNESCO, in 1982, declared a culture that gives man the ability to reflect upon itself. Is she that makes us beings specifically human, rational, critical and ethically compromised. Through it we discern values and make options. Through her man is expresses, takes consciousness of itself, is recognized as an unfinished project, calls into question his own accomplishments, looks for tirelessly new meanings, and creates works that transcend it.
In specific terms the corporate culture is the projection that an organization makes its identity (essence), their ideology (thinking) and business strategy (his way of doing), facilitating the internal connection of its members in the attainment of common objectives and adapting to external stimuli. Well, suppose that there are two companies in transient condition of parallel balance within a particular ideal model. Under this assumption, all the qualitative and quantitative values fleetingly are identical. There is only one difference between them: the first has a historical culture of having tested and evaluated each one of the projects in which has been involved and rejects the risks. The second is a young company and its recent development has led her to create a culture based in the ambition of capture major portions of market in the shortest possible time, i.e., is aggressively projected towards the expansion. Both have reached the break-even point from opposite sites, and it is hoped that, though the environment remains unalterable, towards opposing sites they separate.