Corporate Identity, Advertising As A Tool

As you know, every company brand is recognized by some defined features, which are stored in the first place, and later associate it with this company. The totality of these features defines corporate style that distinguishes the set of all campaigns from one another and gives each of them unique. Corporate identity is a fundamental element for any advertising and marketing moves, which impact on the future of the consumer or user of the services of a campaign. Proper connection of all components, designed in a uniform style, making it recognizable, and this – pledge of success and prosperity of business. Development of corporate identity includes such prerequisites as: the campaign logo, fonts, colors and more. There are many books on the psychology of advertising and branding, which describe the principles of influence advertising, the right choice of colors and their combination, which was successfully used by advertisers, managers, and other leading experts in this field. Whether it is a design printing or web design, everything must be done in one vein, with the same stylistic decision, because in violation of the integrity of these components of future consumer simply does not know the firm among the set.

A striking example in which a respected style, you can call the whole known brand Coca-Cola. He is not confused with anyone else because of the corporate colors: red and white, unique font that has not changed for twenty years. Such examples are a whole lot, all the companies that properly comply with these components, are popular and trusted customers. On the development of corporate identity can take quite a lot of time and effort, as well as financial costs. After all, in order to firm style "earned" on you, you need a thoughtful comprehensive approach to its development, thus should not overlook the details and, to the point where it is produced goods in any country and region. Only in this case, success, profit justify all the investment and effort.

Hunting Club

In the evenings you always open the door the night club with a bar and a huge dance floor, where you can dance and socialize, plunged into the atmosphere of celebration and fun. After a full day of activities its guests and club members are waiting for country hotels – hotel complexes with comfortable rooms from standard to presidential level. Stylish interiors country hotels, friendly staff and comfortable rooms – everything has to pleasant relaxation and recreation. International Club of Adventures Absolute Result includes leisure complex Grand Adventure Absolute Resort, Hunting Club "Bear", a yacht club FordeWind Absolute Resort, as well as a helicopter company. Country Club Grand Adventure Absolute Resort System Absolute Result located near the village of Breytovo Yaroslavl region at the confluence of Latygora and Sit, far from the Rybinsk Reservoir. This environmentally friendly picturesque place is the perfect place for recreation, yachting, fishing and hunting. In hunting club "Bear" who have their own hunting grounds in the village Breytovo, year-round organized hunting of elk, wild boar, capercaillie, black grouse, woodcock, goose, duck. Every hunt is carried out, accompanied by professional rangers, especially given prepared by the technique.

Country Club FordeWind Absolute Resort is located in ecologically clean region, Dubna, on the border of the Moscow and Tver region, 100 km from Moscow to Dmitrov highway. Quite a number of runs Bear – one of the cleanest European rivers, and nearby – Ivankovskoe reservoir, channel them. Moscow and Dubna River, which flows into the Volga. At any time, the rest of the city in the yacht club FordeWind Absolute Resort or complex leisure Grand Adventure Absolute Resort – a charge the vigor and mass enjoyable experiences for tourists, this large selection of active and extreme sports holidays. Here, you can use bicycles, water skis, boats and sailing yachts. In summer you can fish, take a walk Sailing (yachting), a motor boat, a boat or watercraft. And in the winter at your disposal – rental skis, skates and snowmobiles or just sledding.

In anticipation of the holiday Administration International Club of Adventures Absolute Result invites you to organize Corporate New Year in Moscow. It can be as exclusive New Year's celebrations with any scale, and private Christmas parties. Those interested can take advantage of New Year's service package, which includes: accommodation, meals (breakfast, lunch), swimming pool, ski rental and skating, sledding, surprises and gifts in the room, and a children's holiday and school success (dance lessons and painting) for children and adults. New Year banquet In addition to Christmas dinner with alcoholic beverages, includes fireworks and a rich entertainment program. Yacht club. Yachting. Yachts. Yachting. Country Coolbaugh. Country hotels. Summer vacation. Luxury vacation. Activities in the suburbs. VIP rest in the suburbs. Family vacation. Stylish cafes and restaurants. Bar. Bowling. Billiards. Hunting and Fishing

The Productive

Sustainable development is the only viable option to achieve the balance with the environment. There is no denying, as some suggest, that the impact of human actions over the past decades have been disastrous, the population has quadrupled, and to follow and at this rate predator, will be an ecological catastrophe unimaginable to the human eye. And is that global economic growth so far has been inconsistent with needs of corporate environmental awareness. This is demonstrated by the greenhouse effects, climate change, all that has accelerated pollution of the environment and that has become a major threat to the planet Earth. In this century we have begun to live, it is becoming necessary to implement programs and agreements between industries and particularly the industrialized countries (which are the main drivers of environmental pollution) to implement the sustainable development theory implies a number of conditions to be met by countries and companies to achieve a balance between the environment and these. In this regard points out some conditions such as: metals, minerals and fossil fuels should not be extracted at a rate higher than its absorption at the earth’s crust, artificial substances should not be produced at a higher rate of decay and absorption in the earth’s crust, the man should not reduce the productive areas of nature or harvest more than that nature can create; human needs must be addressed with the most efficient possible use of resources and more socially just to achieve social stability. It makes the comment that although this sounds simple, creates implications that may limit many areas, such as mining and fuel extraction and production of durable substances foreign to nature, conditions that companies currently century must meet in order to contribute to the ecological stability and social world in general.

Agnitum Announces Cooperation

Security Studio Endpoint Protection of Security Code is a certified comprehensive solution that ensures safe operation for users of corporate networks, intrusion, external threats, malware and spam. It is based on technology licensed Agnitum Outpost Pro. Outpost Pro product line since 2002 provides comprehensive protection for personal PCs and workstations in corporate networks. Outpost includes antivirus, personal firewall, means proactive protection, the control module of Internet activity and spam filter, and provides comprehensive protection for your PC and personal data. Security Studio Endpoint Protection (SSEP) consists of three functional components: Firewall (SSEP Firewall); Intrusion detection systems (SSEP HIPS); Anti-Virus (SSEP Antivirus). "We offer partners, technologies and products that have proven effective in combating the real threats.

In 2010, the products are Outpost received top awards from leading international and national testing organizations such as Virus Bulletin, and Matousec Transparent Security. Such recognition in the professional environment will ensure that users of technology Agnitum receive the most advanced protection for the evolution Development of online threats, "- says commercial director Agnitum Vitaly Yanko. By choosing a solution Outpost as a nucleus for a new product Security Studio Endpoint Protection (SSEP), Code Security finalized a decision in accordance with the requirements of the Federal Law "On Personal Data ( 152-FZ) to the protection of information in information systems using firewalls, antivirus and intrusion detection. Certificates FSTEK obtained for each component of the SSEP (SSEP Firewall, SSEP HIPS, SSEP Antivirus), allow you to use solution for protecting your computer are treated as personal data and confidential information. Decision SSEP can be used in conjunction with the means to protect information from unauthorized access to Secret Net 6, which allows for comprehensive protection of restricted information to the workstation and allows you to centrally track information about ongoing for ARM events SSEP using the server monitoring Secret Net 6.

In the second half of 2010 the company 'Security Code' was released additional administration tools SSEP: Deployment Wizard and configure the server for updates and SSEP Administration Center, allows you to centrally deploy and configure the product on workstations in small and medium-sized organizations. In the first quarter of 2011 plans to release SSEP Administration Center for large organizations. Alexander Shirmanov, CEO "Security Code", emphasizes: "With a choice of technology for us was very important that on this basis we can provide customers a turnkey solution, which is primarily provided to protection, because attack is more important to prevent than to "cure" infections. Also an important fact served and what Agnitum – Russian developer, since the beginning, we planned to release a certified product. According to Alexander Shirmanova, cooperation is ongoing and work is already underway on a new version of the product SSEP 7.0. It is expected that the new version of the product Security Studio Endpoint Protection will be available for review in February 2011, and its certification planned in the first half of 2011

Amazing Plaster

This article focuses on the plaster. This material is used for wall decoration for many hundreds of years. But today, the materials incorporated by the general name of plaster, gained new qualities. A variety of plasters can realize any fantasy and projects for decorating rooms. Cover all the features and technologies plaster finishes in this article it is impossible, so we talk about the decorative plaster, which used as a topcoat interior walls and facades.

Decorative plaster on the application are divided into internal, external and universal. This coating consists mainly of a certain filler and binder mass. Depending on the purpose of plaster add solvents, thickeners, water-repellent and other ingredients. On the composition of the binding mass of plaster fall into polymers (Acrylic and silicone), Mineral, silicate (based on liquid potash glass). Also differ in decorative plaster on the size of the filler – this difference and allows you to create arbitrary options surfaces. Advantages of ornamental plaster: 1. Practicality and durability – decorative plaster, as a rule, do not need additional care. Paint for a long time retain their color, not erased, will not wash.

The plaster is resistant to mechanical damage and changes in weather conditions. 2. Uniqueness – you can be sure that your cover will be unique both in color and in texture. Repeat a second time exactly the same application can not even professional. Initially, the plaster sold in white, tintable they wish in any color. 3. Environmental cleanliness – decorative plaster environmentally friendly material.

Triangular Windows

The terms of most anchors and the working group, and family, brings harmony to the room, comfort, warmth and love. Therefore, the round window is best look in the kitchen, living room, nursery, banquet halls, places accumulation of large numbers of people. Interior rooms with round windows often make vivid, bright, memorable. They are often used in a "sea" and "country" styles. Triangular window Triangular, arched, narrow and high windows – one of the most original jewelry houses in the style of a medieval castle and a modern geometric style Hi-Tech. In these windows incorporated the spirit of leadership, freedom and understated elegance. Small triangular windows originally used for ventilation or for an additional light source attic. Small triangular windows are actively used in the reconstruction of old buildings.

A major – fit perfectly into modern architecture. An example of this – the building of St. Mary Axe (architect Norman Foster), the external facade of which is entirely composed of 5,500 triangular windows. "Pretty egg," as Londoners nicknamed the building, towering over the city like eggs or nuclear warhead. His height – 180 meters. Traditionally, the triangular window is at a higher level, compared to other window shapes.

The man, who chose a triangular window – a born leader. This energetic, unstoppable, a strong personality, which sets clear goals and generally reaches them. "Triangle" – this is a very confident person who is accustomed to being right in everything. He often risked and intolerant of those who varies in deciding whether or not prepared to follow him. It must be noted that with regard to the windows, there are double standards. For some windows – it's eyes at home, and, consequently, a place that requires different decorations. For others – is a source of light, natural, necessary and functional part, providing the ideal ventilation of the room. Someone through the window sees the environment, and someone with curiosity peeks into the world of his inhabitants. We rarely think about the form window. Meanwhile, it reflects our habits, tastes, and above all – character. Options window designs of PVC is really a lot, but choosing – choose for yourself! Mary Free

Fuel Your Car

Shortages of gasoline and increase in its cost were the reasons that in recent years much attention has been deleted reduction in fuel consumption cars. In this regard, many associated with the increased fuel consumption factors, namely: to improve engine performance, reducing friction, the use of lighter materials and improved aerodynamics of the car. RC Investment Partners for additional information. The last factor (aerodynamics of the car) has the greatest impact on fuel economy and exhaust emissions. Since the aerodynamics of your car’s factor, which is incorporated into the vehicle by the manufacturer and is irreparable, we will not consider it further. Speech go on operational factors: 1) the characteristics of the driving cycle 2) Start and warm up the engine and transmission 3) environmental conditions 4) characteristics of the road 5) the technical condition of the car 6) driving skills Figure 1 – Diagram of forces acting on the vehicle driving cycle.

Influence of the characteristics of the driving cycle for fuel economy is great. When driving in urban environments with low-speed stop-and planing with place fuel efficiency is much lower than in more peaceful movement at high speeds on country dogam and freeways. Confirms the influence of the driving cycle can serve as the epa data on the specific mileage in miles for the urban and suburban driving cycles. These data indicate that when tested on urban cycle fuel economy is 50% less than when tested to the countryside. Indicators of fuel economy in urban conditions below, due to various factors, most important of which is the weight of the vehicle.

Russian Market Erp-Systems: Microsoft Dynamics Ax

Success and profitability is the main goal of every entrepreneur. To realize this goal, an effective tool that helps automate the management of the enterprise regardless of size business. Now more and more entrepreneurs are choosing as a means of different ERP-systems. The greatest popularity in the Russian market have purchased systems from vendors such as SAP, Microsoft, Oracle, 1C. The system’s flexibility and quality-price ratio were the main criteria by which a company chooses one or another product. Microsoft Dynamics AX (Microsoft Axapta) – the system meets both criteria, in the past five years, is becoming increasingly popular as a world, as well as in Russian organizations.

So, according to project manager of the company ‘Novosibirskenergo’ Dmitry Emelyanov, the company chose it for Microsoft Dynamics AX because among all the companies under consideration is it is quite flexible, in contrast to SAP and more convenient for the pricing in comparison with the system of ‘1 C: Enterprise ‘. At the last March 17, 2010 the fourth annual forum of Microsoft Dynamics AX Forum 2010 experts have noted a growing, despite the crisis conditions, the demand for Axapta in Russia and worldwide. It is caused by the undoubted relevance of the product in the current state of business: more and more companies seek to solve their business problems through the most effective tools for automation. Interest in Microsoft Axapta as the system really helps simplify and improve the performance of business processes, is indeed very high, and it was confirmed that forum attended by many directors and executives of various Russian companies. Specialists at the forum stressed that in the world today is an active displacement of the centers of economy in most developed countries, so so that Russian firms could maintain current production volumes, they need to effectively automate critical business processes. The best solution for these business objectives has become just Microsoft Dynamics AX. This opinion and chief financial officer holding Yunitayl Alexei Novikov 2.

Using Microsoft Dynamix AX has enabled the organization to optimize the resources of production, significantly reduce the amount of debt in banks and savings almost 72 million rubles for the first year of operation of the system. At the forum director of MS Dynamics AX at Microsoft Keyes noted Hertog development strategy of Russia and the world, noting that by the end of 2010 in Russia there will be special solution for retailers. And already in 2011 will be a new version of Microsoft Dynamics AX 6 with advanced functionality in the areas of finance, industry expertise and responsive public sector. The Forum confirmed not only high efficiency with Microsoft Dynamics AX, but also a significant level of return on investment. In addition, the results of research conducted by Microsoft worldwide in 2009, showed that the Russian partners of the corporation on the quality of the introduction of Microsoft Dynamics AX not inferior to the U.S.. This confirms the high level of skills of Russian specialists involved in the implementation of the system in the enterprise as a medium and large businesses. According to experts of Microsoft, Corporation, assessing the further development of Microsoft Dynamics AX for the Russian market, is not afraid of competition from Russian producers of such systems and to invest sufficient funds to study and refine the Microsoft Dynamics AX in Russia. Now becomes more and more IT companies and customers to choose the best solution for the automation and analytical account – Microsoft Dynamics AX. And some experts predicted in 2020 ERP-like system will use about 40% companies at different levels.

Palm Size

The system, which is suitable for small and large restaurants, allows you to effectively manage restaurants of the corporation. Particularly noteworthy are several main problems to be solved automation system speed and quality of service people – the main task of the restaurant Kernel restaurant system – the system works with orders. To enter personnel information about the order into the system there specialized steward (Peek) or cash (with the ability to print fiscal checks) POS-station based on the classic keyboards, the keyboards and psevdosensornyh besklaviaturny devices (touch Touch-screen LCD-monitor, responsive to the touch of a finger). The latter technology is becoming more common due to a number of significant advantages: order entry is carried out on 20-30% faster than the keyboard technology by focusing on the screen. Itself “keyboard”, drawn on the screen, more compact, since the program drawn only keys required in this mode. In addition, the keys for quick access to dishes the menu may be provided with icons (graphic images), which greatly speeds up the search for them.

Touch-screen smaller stations, which can be important when space is limited, they can hang on the wall, thus reducing the risk of damage to expensive equipment from spilling drinks and breaking of solid objects. In some cases (eg, open-air cafe at the restaurant) is applied hand wearable terminal with handwritten input on the basis of Palm Size PC (PDA). Such devices can be used to improve service because they can reduce the circuit guest-Notebook-System and enter the order directly at the table guest.

Investment Options

I am often asked by people where to invest their meager savings? 5 years ago the answer was obvious – to the bank for deposit, the most advanced – in the precious metals. Of course, in a productive business, too, can try but how to anticipate everything in advance – is problematic. Land does not consider – it is a separate issue, will only say that to become a realtor yourself not for everyone as it is said was given. With the fall of interest rates on deposits was, apparently, profitable to invest in the AMC or Credit soezy. But at the level of deposit guarantees no one will, do not believe in promises, especially verree really attractive. And now on the market internet connection service comes in 2006, the International Corporation Intway.

One product of the program is to exchange ploschadkapo buying stocks and shares. That and the issue! With a negligible commission in a few cents on shares you buy a personal portfolio – for years! Sell them at any moment, at least a minute – or at the most opportune moment. You can invest all the time, no weekends, working around the clock. Amount – of 4 cents – to $ 1000 And full control – you personally and you have depends only on yourself, your knowledge, intuition and luck. According to the schedules you learn the price trend for each stock, learn to analyze and make decisions (including their mistakes). And this is just the beginning … Read more at:. Good luck in your quest reasonable and the eternal. Dmytro, Kyiv.