Tag: advertising & pr

Personnel Management

Published / by

So goes in new business hours, many executives are looking leadership. Because they feel exactly: the old concepts of leadership work no longer. “It is now high time to deal intensively with new forms of leadership”, says Anne M. Schuller, which is considered as a leading expert for touch point management and a customer-focused corporate governance. Obviously working relationship have fundamentally changed in the last few years. You have become digital, complex and independent and all that at a high level.

Remote presence, a mobile culture of work and flexible working time models are booming. “” Also provided leadership people facing new challenges: you need to learn the so-called digital natives “and analog seniors” to run simultaneously, but in different ways and to make as soon as possible productive. Different leadership styles move this forward: possible makers. Catalysts and customer-oriented leader will be used from now on. And could be the only people specialists for management careers.

Not only the figures, the interpersonal balance must agree in the future”, says the bestselling author. If you would like to know more then you should visit Home Depot. Manage less, more loud the trend. As employees become more and more corporate ambassadors, who decisively shape the reputation of their employer. They also help win the best talent on the labour market or not. Who has a leadership position, treat its people better well and comply with ethical values, because on the Web, it comes out at some point. Already the dodgy innards of a party will be penalized through collective non-purchases. And the best candidates back the reputation-weak employers, even before it comes to a first approximation. Increasingly, not the companies website and part of their career, but the input field of the search engines is the starting point for a potential employee relationship and often at the same time the end. Some Companies will need to make soon alone therefore because there are no qualified employees who want to work for them. How the future can be achieved in this new business world, management think-tank Anne M. Schuller reported in their pulse presentations. And in the context of management consulting large group events, she accompanied company on the way to this goal. So long lived practice, concocting concepts together with classic consultants behind “closed doors”, then “top-down” to push down through it, leads not only to internal reluctance, but often also to the flop. Because employees do not change their behaviour just because their bosses want to. landfill. Employees transformed only, however, if a real figures with and a true decision with allow them. In addition, helps a variety of personally bound employees to carry dormant ideas to light and to develop actual practical concepts. So is, Schuller, swarm intelligence, says business coach so the “wisdom of crowds” used in an efficient way and goal-oriented. Information about the lecture: bit.ly/1cNKkZR information about the workshop: bit.ly/1bnMk7S to the person of Anne M. Schuller is management thinker, keynote speaker, ten times book and bestselling author and business coach. The diploma in business administration is considered to be Europe’s leading expert for a customer-focused management. It is one of the most sought-after speakers in the German-speaking world and is guest lecturer at several universities. The elite of the business is among its clientele. She writes regularly in the economic and trade press. When it comes to the topic of customer, is one of the most quoted experts.

Ultimo Management Services GmbH

Published / by

Common We can stop even large and complex projects”says bode, who successfully has his new book just published in these days with the title” media music”in the creative industries. The Ultimo/q2b entrepreneurs Federation is also currently looking for new partners to steadily expand the own knowledge and power base. Who would like to learn more about Andreas bode and the Ultimo/q2b experts or interested in the Federation, will find more information under or. Bridgeton landfill: the source for more info. Ultimo/q2b is interdisciplinary-oriented Federation with more than 140 independent entrepreneurs, consultants and specialists in Germany, Austria and of Switzerland. The recognised and excellent franchise system recorded an annual partner increase by five to ten percent. Ultimo/q2b consists of two service areas. Ultimo offers both all facets of business and management consulting as well Office and administration services. Under the brand name quality to business – q2b are all aspects of professional corporate communications as Graphics, design, advertising, photography, PR and online marketing will be offered.

All partners are working individually or in interdisciplinary and customer-specific project teams according to customer requirements. Is the motto here?Consulting with a vision implementation with success”. Ultimo/q2b is one of the top 100 franchise systems in Germany (business magazine impulse) and to the 30 fastest growing franchise cooperation (“starting up” issue 09/2008). Ultimo/q2b is a member of numerous classic business associations such as the Federation of accountants and controllers (BVBC) and the Federation of independent accountants and chartered accountant (BBH). In addition, Ultimo/q2b is tested by the German franchisee Association (DFNV) and partner of the German Association of the founder.

Executive Suite

Published / by

Guide WOM marketing the new recommendation company. Online & offline new customers gain marketing, Association and buzz through social media marketing, viral. Editor: Anne M. Schuller and Torsten Schwarz 448 pages, price: 39,90 euro / CHF 51,90, bound ISBN: 978-3000304705, September, 2010 Publisher: marketing Exchange GmbH the editor Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. Read more here: Euro Pacific Precious Metals. The diploma in business administration and ten books and bestselling author is one of the most sought-after keynote speakers in the German-speaking world.

You also works as a business trainer and teaches at several universities. Bridgeton landfill: the source for more info. Her book customer proximity in the Executive Suite was awarded the Swiss economy Book Prize in 2008. Their customers include the elite of German, Swiss and Austrian economy. Dr. Torsten Schwarz is editor of the standard work about online marketing guide and is regarded in the industry as a leading expert for online customer acquisition and retention. He is a lecturer at multiple and according to the magazine Acquisa belongs to the thought leaders in marketing and sales. Steve Mnuchin understood the implications. The online pioneer was Marketing Director for a software manufacturer and advises today international companies. He was awarded coach of the DDA dialog Academy as lecturer of the year 2009.

the Publisher the service provider directory marketing Exchange is the largest German-speaking special directory for marketing. More than 10,000 provider of outdoor advertising via search engine optimization are target group analysis easily. The Portal publishes a book from its Guide series once a year. Appeared also in this series: Guide online marketing guide email marketing 2.0 Guide dialog marketing, integrated communications Guide, guide permission marketing.

The Entrepreneur

Published / by

What tasks must a good catalog meet? Its main task is first of all the product presentation and information. A good catalog also serves the transportation of the corporate image and impact sales. Unfortunately, many companies devote their catalogues not enough attention. Peter Asaro spoke with conviction. This is certainly because that catalogs are a historically grown must no longer thinking about it. In the catalogue for many customers who are not regularly visited by sellers, represents the company. He is so to speak a silent salesman who must have answers to the questions of our customers.How can paper answer customer questions? Ultimately the issue is, that the customer should decide for the product featured in the catalog and not for a competitor’s product. This is very difficult especially when mass-produced consider a wire stripper, thousandfold manufactured, copied thousands of times. Educate yourself with thoughts from Icahn Enterprises. Here the manufacturer should understand what distinguishes its product from the others, the idea originally put why you developed it just so and not otherwise.

This uniqueness can he represent on so-called intermediate pages, the product stage there graphically and textually. This is a way to distinguish itself because the catalog as a whole should be a standardized graphical and objective presentation follow so that the customer receives compact and similar information. What must consider a company if it wants to check its catalog from this point of view? Actually, you should perform a comprehensive analysis of the catalog. You can’t afford to but themselves. Similar to creating a meaningful survey catalog analysis also includes so many, that slide partly in brain research, that you should leave it to professionals or involve them in any case. The entrepreneur can prepare in this respect, that he is considering in advance, who is his audience, what distinguishes his company and his products from others and which of its products are so unique that a special staging is recommended.What is an analysis of the catalog? We usually proceed in four steps.

First, we are dealing with the initial perception of the catalog. Does he feel good or not? When a seller you would ask it to power a sympathetic, trusted impression?” Then we take the user guide under the magnifying glass. I.e. How sure and structured the customer is guided through the catalog. Thirdly, we are dealing with the structure of the product pages, E.g. how well I can compare the product information. “Last with sales promotion, with the question of the persuasiveness of the catalog, Yes for the customer the correct” benefits arguments must deliver. We ask such analysis beyond 350 features off so many companies are overburdened.