u includes investment in market research in a way of knowing the actual behaviour of the consumer. u is related to marketing strategies. u implies efficiency in production processes and services, more that of efficient controls.
u open your step to ISO or any process quality, whose goal is certification which is evidenced that the product or service conforms to specific standards. u implies investment, which translates into a level of solidity, safety, trust and well-being both companies and their customers. u requires an organizational environment oriented to quality and productivity: awareness, motivation, commitment, recognition, positive performance of human capital, among others. u implies continuous improvement, increasingly there are new needs that meet, causing a mass of highly competitive products in the market. Global implications of the standards of quality. They can be mentioned in this regard: u implementation and certification are the Passport to the restructuring of the company to make it competitive. u certification guarantees that the company has implemented best practices of use quality world, established in the series COVENIN standards.
u certification, constitutes a discriminative factor in the market with respect to non-certified companies. Where it is observed that large corporations require standard to all its suppliers, in favour of negotiating. u the company should be aware that the quality of management is not given by the quality of the product but the quality management system which ensures the consistency of the processes. u ensures the satisfaction of the client, their retention in time, social responsibility, stimulate consumption (sales) to achieve a positioning in the global market. u influences on participation or not in the globalization movement. u quality standards as a key that opens markets. u has a direct impact on the image of the organization. Quality as the prism of advertising. u affects sales. It stimulates consumption. u improving the quality of life of workers and consumers, already that processes that conserve and recover the environment are established. u has a direct impact on the retention and customer loyalty. u improves the quality of the work environment. u impacts on Corporate Social responsibility. An organization whose philosophy is quality and productivity protects and ensures development and satisfaction of its members, of their community, environment and customers. u impacts on conservation and environmental recovery. The implementation of quality standards reduces or eliminates waste and dirty technologies. Conclusions the quality regulations are decisive in the present to ensure a good turnout for the conquest and permanence of the markets the company. To do this, management must identify with what represents the philosophy of the quality its usefulness so marketing leverage based on competitive advantages. Assuming a philosophy of quality and productivity in the processes production and service ensures survival in established markets and enables the foray into emerging markets, promoting development through satisfying the needs and expectations of customers.