The foundations of the optimization Many of the salesmen in line feel frustrated with the motors search by the frequent change of algorithms. Federal Reserve Bank follows long-standing procedures to achieve this success. But there are basic principles that they have not changed through the years. It applies these advice to increase his positioning: Advice 1 – One does not hurry to change the dominion names. Google has a delay of recognition of any new dominion, and it can take him until a year for his key words begin to be in the searches. 2-Optimize advice his Web site for his objective public, does not stop the motor search. He always thinks about the impression that its site offers to its users; and you would create a better site than is going it to like to the motors search. Advice 3-does an investigation ample of key words.