Current challenges and new opportunities in the market In advance of the ninth Summit for supply chain management Professor Dr. Ulrich Thonemann talked to marcus evans (Europe) limited on the successful control of goods and information flows and gave an insight into the future challenges and opportunities for supply chain managers. What to do logistics HR has the supply chain manager had until a few years ago the task to optimize the flow of goods in production and logistics. But the focus on individual functions, but there is the requirement to integrate goods and in addition information flows across the departments and to coordinate. For example, the production needed a proper demand forecasting by sales, to determine when how much must be produced and ordered. In return, the sales can sell but only the quantities produced. Supply chain manager must communicate the importance of good forecasts and if necessary also the participation of bonus systems participate in, to sales personnel Incentives for the creation of good forecasts to give instead to reward only the pure sale. More important is for the day-to-day operations of the supply chain manager the coordination with upstream and downstream levels.
So it is important to set informed to be according to that, if dealers are planning actions to the production for a manufacturer, for example. The range of topics in supply chain management has immensely expanded the Organization and structure of processes and staff incentive systems and implementation up to persuasion associates and teams. Lean Green =? Not always! “Supply chain management itself is currently increasingly lean” and green “to realize and to reconcile. In the best case, this means production of cheap goods in good quality with low CO2 emissions, without the waste of materials and to meet all customer expectations placed on this product. To do this, a precise planning is necessary to low-CO2 production and procurement costs to save.