Us adds Rodrigo, of the four dimensions proposed by Mel Rhodes in 1961 for the study and understanding of creativity – process, person, product and environment-, is the process which offers older and better possibilities for action.The creative process is reproducible at will. We can rehearse it. We can practice. And we can do it without long periods of learning or difficult changes in criteria, attitudes and personal or corporate values.In the process, in practice with operations, methods and techniques available to create, we have the element of lever able to initiate and foster changes and act on the environment and the immediate surrounding. In addition, it offers us a measuring instrument more effective than the tests available to measure fluency, originality, flexibility, processing capacity or sensitivity and goal-oriented.We know that we have learned something when we are able to do something that we weren’t able to do before Learn what we learned. 0 when we do it better. And the realization, in the execution of knowledge and power, in the creative act, will be the demonstration and measurement of learning.If we create, if we are able to develop creative, effective and productive processes, we have made learning demonstration.
And it will, at the same time, the best instrument for the Elimination of blockages, the change of mentalities and the change people. Adds David Prado on the subject, which is considered the leading and most competitive in the world organizations are aware that it is not enough to have good products, good marketing and good image. Not enough with that are creative directors of the Organization and a privileged core that works in the laboratory of inventive innovation not only in the advertising field, the field of design and the creation of new products. It is necessary to go beyond. It is necessary that everyone in the Organization are creative, to contribute their ideas and alternatives for improving their work environment, to contribute their suggestions to the strategic plan of the organization with its most significant personal contributions commensurate with their talents both professional and strictly human in other areas such as humor, literary creationartistic remember, throughout the organization in its minimum organizational, departmental structures and teams, is characterized by the creative pursuit of excellence and total quality by all its members.