Recently, Russian-language Internet is soaring, and every day it appears a lot of new sites, but rarely a site can be called useful to visitors. Most often focuses on appearance of the site, to the detriment of its content. The conventional wisdom is that a web designer that can develop high-quality design is needed when creating a site more than other professionals. In this approach often suffers, as html-quality layout and content quality. Manifests a lot of beautiful but useless sites. And on this site is unwound buying external links so users can see it in the delivery of search engines. And it is good if engaged in a truly professional website optimizer, adding and editing content, but more often comes down to optimizing the entire link building. In the process of creating a website designer work extremely is important, but it must define the site structure and development strategy.
This should do the project manager, which in addition to the designer, should attract the programmers, designers and copywriters. Work the latter is particularly important, as visitors come to the site do not enjoy the pictures, and get the right information. Of course, some come just to see pictures, but these visitors to most websites is just not needed. Copywriting, that is to create unique text that will be posted on the site is one of the most important areas of work, and in most cases, quality content for the site is more important than good design. At further promoting the site as copywriters are in demand. Any site should be developed, and it must regularly see a new page. It is particularly important that new content is unique and useful to visitors.
We would also need new texts and promotion of a website as one of the most popular ways to move today is to write articles and their subsequent placement on the Internet. Although no acquisition of external links, unfortunately, do are unlikely to succeed, the inner optimization with quality content, as well as placing a number of articles with links to the site, will substantially contribute to its promotion. Necessary to depart from the assessment of sites by their appearance, passing to the benefit of a comprehensive assessment of a site in terms of visitors. Often, designers will resist such an assessment, exaggerating the importance of site design and downplaying the content. Similarly, some search marketers exaggerate the importance of external links, ignoring the content of the promoted website. In fairness it should be noted that the features of search systems contribute to the development of such an opinion. If the designers and SEOs are not absolutes his work, and take note of the critical importance of content, it will benefit the websites and the Internet in general.