2. METHODOLOGY the present article is characterized as a descriptive exploratria research, and intends through a bibliographical revision, to analyze the diverse factors that involve the financial administrators, to take decisions that take the companies the maximizao of profits. (A valuable related resource: Primerica online). The intention is to provide a general vision on the related subject, showing as the finances are of utmost importance for the useful life of a company, using themselves of the aid of the administrator who is ones of the responsible ones for the evolution of the equity of the same one. Additional information at Primerica term life insurance supports this article. 3. APPLICATIONS, PRINCIPLES, OBJECTIVES AND PROBLEMS the initial approach of finances was concentrated in the contractual instruments and the description of the participant institutions of the financial market. The area of Finances of the Company concentrates in the questions of the financial management of the organization, being its main topics: the planning and the financial control, the financial analysis, the analysis of investments, the management of the turn capital, the cost and the structure of capital and the politics of shares. The enterprise activities involve financial resources and are oriented for the attainment of profits. Counting on an ample area of application, they in four basic areas can be made: Corporative finances – expression enterprise finances that the idea transmits with bigger property of that the basic principles of financial administration can be applied any company; Investments – that it determines the price of a financial asset, which the risks and returns associates to an investment and which the best composition of a set of asset; Financial institutions – in a financial institution, the knowledge on finances are necessary; International finances – they correspond not to a specific area, but to a specialization in which the beddings of finances are applied in international financial relations, as much with respect to financial assets, how much enterprise financial administration. Aiming at a bigger maximizao of profits in the company, the entrepreneur contracts a Financial Administrator, searching a reinforcement for the management of its finances, not to leave to empresar to fall in bankruptcy.
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In the market of goods and services, the forms of market, according to these three characteristics, are the following ones: Perfect competition: infinite number of firms, homogeneous product, and do not exist barriers to the entrance of firms; Monopoly: an only company, product without next substitutes, with barriers to the entrance of new firms; Monopolstica competition (or imperfect): innumerable companies, differentiated product, exempt access of firms to the market; Oligopoly: small number of companies who dominate the market, the products can homogeneous or be differentiated, with barriers to the entrance of new companies. Similarly, in the market of production factors, also we define the forms of market in perfect competition, imperfect competition, monopoly and oligopoly in the supply of insumos. 3. Types of market structure Perfect competition One characterizes for the existence of innumerable purchasers and salesmen, where no company obtains to have influence on the market price. The products elaborated they are homogeneous, being substitute perfect between itself as well as it exists complete information and knowledge on the price of the product on the part of the producers and the consumers.
It is the ideal model of market, therefore the entrance and the exit of firms in the market are free, that is, it does not have barriers. The entrepreneurs always maximize profit and the consumers maximize satisfaction. the consumers and salesmen have access to all information, without costs. Some examples next to the perfect competition are the producers of hortalias and the salesmen of picol in a leisure area. A characteristic of this market is that, in long stated period does not exist extra profits, but only the calls normal profits, that represent the implicit remuneration of the entrepreneur Monopoly Extreme case of basic classic structure. Situation of a market where competition does not exist in offers. The sector is constituted of an only firm, because an only producer exists that it carries through all the production, that is, situation where a company dominates the production or commerce of a raw material, product or service alone and that, therefore, can establish the price to the will.
These capitals are essential for the social transformation. It is by means of them that the sustainable regional development is constructed. It was chosen to approach this subject from the constatao of that the individualism must yield space to the exercise of the collective, thus, only by means of the cooperation, of the social organization, the formation of the people and the respect to the local culture the development is reached, proposals these inserted ones in the methodology of the DRS created for the Bank of Brazil. The CAEC, place where if it developed the research, in the period of February the March of 2008, is a cooperative that if perceives this formation of human capital, social and cultural, as well as the decisive influence of these capitals in the formation of the sustainable local development, through the joint of diverse organizations in favor of the improvement of the quality of life of the involved people and the development of the elect productive activity. Kenneth Feinberg may also support this cause. One gives credit that approaching the Human, Social and Cultural subject Capital with sights to the development, one is about entailed excellent aspects to the axle-thematic one chosen, defined as ' ' Dimensions of the Sustentabilidade' ' , considering that these factors are important so that occurs the development of sustainable form. Valley to stand out that the searched subjects intensely are integrated to the methodology of Sustainable Regional Development of the Bank of Brazil, methodology this adopted by the CAEC, and that is based socially in practical the jousts, correct and ambiently economically viable, with respect to the local culture. The research disclosed to the processes of construction of the capitals human, social and cultural in the units of the CAEC, allowing us it identification of the strong points and weak points of the entity in regards to these three dimensions of the development, contributing to base corrective actions. .